March 06, 2013
IKEA comes to La Boca
Walking through La Boca, the poorest neighbourhood in BA, one is startled to come upon the familiar colours of IKEA. But there they are: the unmistakable yellow and blue of the iconic brand, here in Buenos Aires!
Yes, it appears IKEA has come to South America with a gigantic, multi-level operation. All 12,000 products from the company, the third largest consumer of wood on the planet, are showcased at this new facility. Apparently the building can handle over 40,000 customers at any given time.
The building has restaurants on every level serving up that funny tasting coffee and lots of those world famous meatballs. Efforts are now underway to meet minimum standards for the actual meat content in the meatballs, but that's another story mainly of interest in Europe.
On the right, an artist's image of the new IKEA uniforms to be worn by staff around the world. The new attire, again in the recognisable blue and yellow colours, will be rolled out this summer in the northern hemisphere.