In 1978 the music album: Evita was released by Andrew Lloyd Webber and Tim Rice. Then in 1996 film director Alan Parker made the movie of the same name. It starred Madonna, Jonathan Pryce and Antonio Banderas, and tells the story of Eva Peron, influential First Lady of Argentina during the 1940s.
Apparently the citizens of Argentina took to the film, and to its star, as they often display visual treatments of Madonna's likeness.
This huge lighting display is in the very heart of the city. Madonna's face is visible for many kilometres. No sign of any displays of Antonio Banderas.